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Marketing a rehab property Subscribe to Marketing a rehab property 4 posts by 4 users

Chris P.

Real Estate Investor
Northfield, MA
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93 posts

In the next couple of months I will be attempting to sell a house I am currently rehabbing. I will attempt to sell this property without a realtor. Just wondering if anyone has any ingenious ideas as far as marketing is concerned. What can I do to get people in to see the house besides the old ad in the newspaper?

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Terry R.


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295 posts

craigslist
bandit signs nearby that lead to house
list it in the mls yourself or for sale by owner.com
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one idea I had that I have not personally used is the person I own a house with currently is also a manager at a very well known wine store, and to have them " sponsor" a wine /beer tasting and have it at the house on an open house day in order to get more bodies through the door.

maybe you could take that idea and team up with someone you know who owns a restaurant etc.

Jason H.

Real Estate Coach
Oakton, VA
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980 posts

Chris,

Also, network at all of your local REIA meetings and let all of the investors know about your deal (most REIA's have deal time, where you can present your deal to the entire room.)

Kathy P.

Real Estate Investor
AZ
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112 posts

Chris,
Unless your property is something that sells well no matter what, you might want to rethink the FSBO and find a good real estate agent. They will give you more exposure on more popular sites, like MLS & Realtor.com. Most importantly the MLS listing will be seen by the buyers agents in the area. Since most areas have high housing inventory buyers have alot to chose from and they want to see alot of homes before they buy. This can be overwhelming so more buyers are choosing to work with a real estate agent to show them homes. If you are not listed you won't get shown. This may lengthen your market time and may not save you anything in the long run.

Also my experience has been that potential buyers who respond or target FSBO properties do so because they think they will get " a deal" without an agent involved. You may find you end up giving that money you tried to save to the buyer anyway.
I could go on and on about the benefits of a good real estate agent, especially in the current market. Good luck which ever way you go!